Article
Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
6 minute read
Article
5 Key Lessons From Taking a Patient-Centered Approach to Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
4 minute read
Article
Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both
Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
5 minute read
Article
Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 minute read
Article
Is Your Hospital Conducting Market Research for the Right Reasons?
It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken or overlooked—understanding.
3 minute read
Article
The Biopsychosocial Model: A Framework for Patient-Centric Healthcare Marketing
Gain a deeper understanding of George Engel’s Biopsychosocial model of care and its implications of patient-centric healthcare marketing.
7 minute read
Article
Three Steps to Simplify (and Supercharge) Your Service Line Marketing
Service line marketing can be difficult, complex, and almost never clear-cut. To help, we've prepared a three-step process you can use to create a patient-centric service line marketing strategy.
3 minute read
Article
“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights
Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
5 minute read
Video
Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care
When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 minute read
Webinar
Fuel Better Healthcare Marketing Outcomes Using Ethnography and Design Thinking
Learn how LIFT uses the tools of design thinking and anthropology to help our clients better understand, better engage, and ultimately better empower their marketing targets.
56 minute read