About

LIFT Healthcare began in 2012 with a passion for human understanding and a desire to improve the way healthcare marketers think about and approach audience engagement.

I chose to pursue the melding of ethnography with quantitative data as a fresh framework for hospital marketing strategy because I believe in the fundamental value of each. At LIFT, our aim has always been to put the stakeholder at the center of any marketing strategy. And our goal since day one has been to create marketing, education, and patient support programs that are grounded in empathy and human understanding and that deliver results financially and economically to our clients.

I could not be more impressed with the LIFT team and our clients as we have evolved to become a compelling and credible voice of innovation and change in our profession. Every day LIFT comes to life with an impressive team of research, strategy and marketing professionals who are excited to thrive in our careers while also changing the healthcare marketing profession for the better.

Our purpose is to engage with, understand, and empower the various stakeholders who depend on your healthcare system for care.

Our mission is to impact positive financial, strategic, and clinical outcomes for our clients while also educating and nurturing a more competent and loyal consumer community.

Our approach is firmly grounded in empathy, human understanding, and data.

We aim to engage with, understand, inform, motivate, and inspire stakeholders to take positive action towards health and wellbeing. I am proud of the success we share with our clients and I invite you to connect with us so that, together, we can continue to impact change in the lives of healthcare consumers while also delivering on the fundamental business goals you are tasked with.

David McDonald, Founder & Chief Executive Officer