Measurement

Proving ROI Beyond Clicks & Impressions

Healthcare marketers struggle to accurately attribute patient and procedure volume to specific marketing investments, limiting their ability to optimize campaigns and prove their contribution to health system growth. As a result, they find themselves undervalued in strategic decision-making. At LIFT Healthcare, we’ve built a better way to prove marketing ROI – one that goes beyond vanity metrics like clicks and impressions to connect marketing efforts to patient encounters and revenue outcomes directly.

LIFT Healthcare has developed a suite of reporting and measurement capabilities to prove meaningful and defensible marketing ROI. Going beyond vanity metrics like clicks and impressions, our privacy-safe and HIPAA-compliant approach attributes patient encounters and revenue to marketing campaigns. We provide unparalleled visibility into the financial impact of your marketing investments.

By delivering accountable financial performance, marketing teams can support cross-departmental collaboration with strategy, service lines, and finance – serving as a key contributor to health system growth and success.

Advanced Analytics & BI Platform

Gain unmatched visibility into campaign effectiveness with deep performance metrics to track, refine, and optimize marketing efforts. With a centralized portal, you can monitor all campaigns, leverage real-time insights, and adjust strategies for maximum impact. Give yourself a professional edge through data intelligence.

Measurable and Defensible ROI

Quantify the impact of marketing investments on patient conversions. Use LIFT’s proprietary attribution models to determine precise campaign contributions. Define success measures based on your organization’s growth objectives. Our system helps you move beyond assumptions, offering an approach that ties marketing directly to new patient encounters and revenue growth.

HIPAA-Compliant Attribution

Ensure privacy compliance while maintaining meaningful marketing insights. Leverage de-identified population data to track marketing effectiveness. Securely and compliantly match consumer marketing engagements to clinical encounters. LIFT’s privacy-first approach ensures that individual identities remain protected while still allowing healthcare marketers to measure the impact of their campaigns on patient acquisition.

Turn Marketing Data into Measurable Business Impact.

Learn More

At LIFT Healthcare, we don’t just track marketing performance – we prove its financial impact. Our proprietary measurement platform empowers your team to track, refine, and optimize marketing investments to drive patient volume and revenue growth. Our approach is both relatable and defensible to health system executives:

Define Growth Objectives

We start by understanding your growth goals and identifying relevant encounter codes to track patient activity.

Track Engagement & Attribution

Build the Ideal Audience Segments: We use propensity models to create highly targeted, bespoke consumer audiences that align with your marketing objectives.

Track Engagement & Attribution

As consumers engage with digital advertising, our system leverages de-identified population data and unique tracking tags to match ad exposures with your patient encounters.

Deliver Transparent, Defensible ROI

Our platform provides marketing leaders with clear, data-backed insights that prove marketing’s value – ensuring that marketing contributions are recognized at the highest levels of the organization.