Measure marketing impact beyond clicks & impressions
LIFT leverages high-value consumer data and advanced audience targeting strategies to ensure that the right message is delivered to the right person at the right time. Then, we leverage unmatched reporting and measurement capabilities to provide visibility into the true financial impact of your marketing investments—beyond clicks and impressions—that are meaningful and defensible to your CFO.
Advanced Analytics and BI
Gain a competitive edge with our advanced analytics and BI, turning raw data into actionable intelligence.
Measurable and Defensible ROI
Truly measure the impact of marketing investments against revenue growth with our exclusive marketing impact and measurement platform.
HIPAA-Compliant and Privacy-Safe
Leverage de-identified population data and privately assign each targeted individual a unique tracking tag.
How we prove value
LIFT’s exclusive marketing impact and measurement platform utilizes a system for marketing attribution and conversion matching that allows us to truly measure the impact of individual marketing investments against relevant revenue growth.
At a high-level, our system begins with targeting the ideal audience along a marketing channel pathway. Once an advertisement has been viewed we leverage de-identified population data and individual unique tracking tags to allows us to match when that individual has an encounter code key event. With that data we can now 1:1 relate your marketing spend into revenue for your organization.
Case Studies
Primary Care
Focus
Understanding the needs and motivations of primary care consumers across a broad swath of Appalachian America.