Article
Mixed Methods Research: A Better Path For Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are relevant and…
15 minute read
Article
Why Insights-First Research Matters in Healthcare Marketing
Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leading to more effective and human-centered marketing efforts.
10 minute read
Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
Is Your Healthcare Marketing Agency Aligned With Your Mission?
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read
Video
Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
LIFT Healthcare tells the story of two women in Johnson City, TN who have been affected by the opioid…
9 minute read
Video
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read
White Paper
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read
Article
Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
6 minute read
Article
How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read
Video
Illuminating the Burden of Chronic Disease for Rheumatoid Arthritis Patients
When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.
4 minute read