Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
Is Your Healthcare Marketing Agency Aligned With Your Mission?
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read
Video
Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
Using ethnographic film-making techniques, two LIFT healthcare anthropologists interviewed those impacted by drug use in the community and those seeking to make a difference in their lives.
9 minute read
Video
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read
White Paper
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read
Article
Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
6 minute read
Article
How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read
Video
Illuminating the Burden of Disease for Rheumatoid Arthritis Patients
See how LIFT partnered with pharma and advocacy organizations to illuminate the burden of disease and burden of treatment for patients living with Rheumatoid Arthritis (RA).
4 minute read
Video
Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read
Article
Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
1 minute read