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Winning with Patients


Why Insights-First Research Matters in Healthcare Marketing

Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leading to more effective and human-centered marketing efforts.
10 minute read


Elevate Your Healthcare Marketing & Content with Mixed Methods Research

Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read


Is Your Healthcare Marketing Agency Aligned With Your Mission?

Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read


Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health

LIFT Healthcare tells the story of two women in Johnson City, TN who have been affected by the opioid…
9 minute read


Using Stories to Achieve Patient-Centered Service Line Marketing

When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read

White Paper

Using Real-World Qualitative Evidence to Illuminate the Patient Voice

In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read


Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research

Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
6 minute read


How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders

Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read


Illuminating the Burden of Chronic Disease for Rheumatoid Arthritis Patients

When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.
4 minute read


Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope

LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read