With a Mission


Leveraging the Power of Human Understanding in Pharma

Learn how grounding your strategy behavioral and empathetic approaches to design can enable deeper patient understanding and illuminate new opportunities to engage patients.
60 min read


Fuel Better Healthcare Marketing Outcomes Using Ethnography and Design Thinking

Learn how LIFT uses the tools of design thinking and anthropology to help our clients better understand, better engage, and ultimately better empower their marketing targets.
56 min read