Boost marketing performance through the power of human understanding.
Lift Healthcare
Winning with patients
Hello,
We are LIFT Healthcare, a premier full-service marketing firm dedicated to helping hospitals and health systems optimize their marketing investments through data-driven strategies and human-centered insights.
Our ethos revolves around leveraging mixed-methods research grounded in ethnography to inform every aspect of our work—from content and creative development to media planning and execution.
Committed to delivering measurable and defensible outcomes, we empower healthcare organizations to achieve their desired business goals while positively impacting patient care and community well-being.
We call it LIFTOLOGY™
Dissolving the boundaries between quantitative and qualitative data—delivering big understanding to big data and big impact to healthcare marketing investments.
Our contemporary approach to healthcare marketing, which we call LIFTOLOGY, that first and foremost seeks to understand the human going through the experience as the one and only true expert. Resulting in a blend of insights, strategy, marketing and measurement practices that are grounded in human understanding and high-value marketing data.
What is a LIFTOLOGIST?
01.
A person who leverages human understanding and high-value data to build marketing strategies and programs.
02.
A person who creates content in a relevant voice that ensures patients choose your brand.
03.
A person who proves their value to the C-suite by measuring effectiveness of marketing investments beyond clicks and impressions.
04.
A healthcare marketing hero.
Case Studies
WHAT OUR PARTNERS SAY ABOUT LIFT
01. Insights
LIFT Healthcare offers innovative market research solutions designed to better understand the needs, motivations, and perceptions of key stakeholders throughout their engagement. We believe a human-centered approach to marketing and consumer engagement reveals ideas that facilitate patient-first messaging and experiences that are authentic.
02. Strategy
In collaboration with partner teams and through the principles of design thinking, stakeholder insights are used to inform brand and service line strategies. This approach may involve statistical techniques, qualitative research methods and data visualization tools that translate insights into action.
03. Marketing
Using an insights-first methodology and strategic business goals, an integrated approach to creative, content and media placement is developed to effectively engage desired audiences. A portfolio of omnichannel marketing tactics including programmatic, display, video, social media, and search marketing, plus a full-suite of traditional tactics, helps ensure alignment with learned audience behaviors.
04. Measurement
LIFT’s unique approach to measuring ROI is powered by our exclusive marketing impact and measurement platform which leverages de-identified population data with individual tracking tags that allows us to truly measure the impact of marketing investments against revenue growth on any level.