Human Inspired Marketing

LIFT Healthcare partners with healthcare marketers to develop and execute effective, engaging, omnichannel marketing campaigns. We bring unmatched expertise in harnessing the power of Golden Thread of Human Understanding™ that unifies the entire healthcare organization around purpose and delivers unmatched performance on goals.

Our work is fueled by insights derived from the people with the most relevant and valuable knowledge – consumers, patients, caregivers, and clinical and non-clinical staff. These stakeholders are the true experts who can speak with authority about their needs, hopes, beliefs, and experiences.

By combining human-centered insights, robust market intelligence, and decades of collective healthcare marketing experience, we partner with you to craft and deploy strategies backed by a full-service suite of capabilities – guiding you from research and strategy through execution and measurement of ROI.

Let us help you make the best use of your marketing resources.

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We take a closed-loop approach to healthcare marketing – one we call LIFTOLOGY®. Our approach integrates market and consumer insights into strategy, creative development, execution, and measurement – ensuring no loss of fidelity from research to results. LIFTOLOGY® optimizes your marketing investment while simplifying management challenges, providing clarity, efficiency, and impact at every stage.

Designed as a continuous process, LIFTOLOGY® allows you to enter at any point in our Virtuous Circle™ to generate value – seeking stakeholder insights, defining strategy, creating and launching campaigns, or measuring results.

Insights

Leverage an unparalleled suite of research solutions to harvest quantitative and qualitative intelligence. Our deep expertise in illuminating consumer experience and perception fuels compelling storytelling, sharpens marketing strategies, and promotes elevated patient experiences.

Unlock Powerful Insights

Strategy

Make better-quality decisions through our collaborative approach to strategy that connects your diverse stakeholders with our expert team of healthcare marketers. By aligning with your business priorities, analyzing market trends and consumer behaviors, and crafting targeted solutions, we help increase patient visits, boost service utilization, and strengthen brand performance.

Drive Smarter Strategies

Marketing

Extend your team’s capabilities when you leverage LIFT’s expertise across the full spectrum of marketing – from traditional print, broadcast, out-of-home, and direct to digital, programmatic, social, and search. Our unique blend of healthcare experience, creative ingenuity, and technical precision ensures we meet your volume and revenue goals while making a lasting impact.

Maximize Your Marketing Impact

Measurement

Get unmatched reporting and analytics to prove the value of your digital marketing investments beyond clicks and impressions. Our comprehensive measurement capabilities clarify the financial impact of your marketing on the bottom line – helping you prove ROI, drive revenue growth, and earn the recognition your team deserves.

See the Real Impact

WHAT OUR PARTNERS SAY ABOUT LIFT

"With LIFT as our marketing and strategy partner, we're doing more than just getting market share. We're empowering better health outcomes while serving patients and HCPs on their terms—ensuring that our investments are delivering ROI financially and economically by connecting with the right patients, at the right times and places, with the right content—and measuring it all."

Molly Luton, Chief Marketing and Communications Officer, Ballad Health

"We were eager to leverage a more innovative approach to marketing and external affairs and I needed a solid and responsible partner. LIFT brings tremendous value—their use of anthropology and design thinking changed the way we approach patient and consumer engagement across our system."

Christina Deidesheimer, Chief Communications Officer, Beebe Healthcare

“Honing a long-term content strategy accountable to measurable results is the only way to ensure both that your voice stands out and that you’re getting the most out of your marketing investment. We chose LIFT to be our content partner because they consistently deliver, with strategically sound and elegantly designed content that resonates with our consumers and inspires action.”

Chris Efaw, VP of Outreach and Development, Tift Regional Medical Center

“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”

Emily von Scheven, MD, MAS, Chief, Division of Pediatric Rheumatology, UCSF

“That voice of the customer was very on point and well illustrated the (urgent care service line) business model and what we needed to do to be successful and that service line. We used it to share voice of the customer with the leadership. It helped us to really make things resonate with the managers of (the service line).”

Marcia Diaz deVillegas, Director of Marketing and Public Relations, Nicklaus Children’s Hospital

“An understood and educated healthcare consumer is a competent healthcare consumer. This is why we partnered with LIFT—not only have they helped us impact important service line metrics, they are helping us redefine what it means to market to our amazing and diverse community.”