Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care Posted in Insights | 4 min read When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way. This film highlights the commonly-held sentiments of healthcare providers and consumers around needle anxiety. It was filmed at Griffin Hospital in Derby, CT, on behalf of Velano Vascular. Article Elevate Your Healthcare Marketing & Content with Mixed Methods Research Article Is Your Healthcare Marketing Agency Aligned With Your Mission? Video Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health