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Marketing

Delivering Creativity with Purpose

Inspiring Creativity Requires Disciplined Execution

The most inspiring campaigns fall flat without seamless execution across multiple channels. Marketing success demands more than creativity – it requires thoughtful and effective implementation. Managing this complexity takes a breadth of expertise that few hospital or health system marketing departments can sustain in-house. At LIFT we work with you to ensure your creative vision comes to life and drives desired outcomes through flawless execution and strategic alignment.

Creativity and Expertise to Support Your Team

By engaging with a marketing partner with an exclusive focus on healthcare, you can increase your team’s bandwidth and throughput across every facet of healthcare marketing, from strategy and design to execution. We specialize in traditional and digital media, paid and organic outreach, and precision marketing campaigns, ensuring that every creative piece connects, engages, and inspires action. Our approach is driven by human insights and deep healthcare industry experience, allowing us to craft marketing that resonates and delivers results.
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Creative Design Services
Harnesses the power of custom graphic design, photography, and video production to bring healthcare stories to life. Human experiences inspire our compelling visual narratives. We create high-impact creative assets optimized for traditional and digital platforms, ensuring every piece is crafted around human stories that build trust and drive desired behavior.
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Digital Marketing & Media Buying
Reach your target audience with precision digital marketing using advanced audience segmentation and data-driven optimization to maximize campaign performance. Our expertly managed search engine marketing (PPC) and programmatic media planning and management capabilities ensure efficient budget allocation and optimized ad performance. With a strategic blend of data, design, and execution, we create highly targeted campaigns that drive engagement.
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Content Marketing
Create tailored content that nurtures and inspires consumers throughout their healthcare journey, driving engagement and action. Our purpose-driven approach ensures that your messaging is relevant, timely, and impactful. We combine content strategies focused on consumer learning, persuasion, and conversion, helping you build stronger connections and engagement.
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Traditional Marketing and Media Planning
Ensure that your traditional advertising investments are strategically aligned with consumer preferences to reach and engage your community. Tap into LIFT’s deep understanding of omnichannel media strategy and healthcare consumer behavior to revitalize your traditional marketing strategy and maximize the effectiveness of your efforts. Ensure print, linear broadcast, direct, and out-of-home advertising remain valuable assets in your marketing mix.
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Search Engine Optimizations (SEO)
Optimize your website and the digital front door to your health system with compelling, conversion-focused content. We conduct website audits, rebranding, and content updates tailored to the patient journey, while creating high-performing landing pages and micro-sites designed for maximum engagement and conversion. Our SEO strategies enhance digital visibility, ensuring your health system connects with the right audiences.
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Social Media Monitoring & Reputation Management
Ensure your brand remains trusted and relevant by leveraging LIFT’s social media monitoring and management solutions. We help healthcare brands manage their online presence, enhancing reputation, responsiveness, and engagement. With real-time monitoring according to your needs and protocols, we protect and strengthen your brand by swiftly addressing comments, misinformation, and consumer inquiries.
Let’s create marketing that moves people and drives results.
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Enhancing Your Team with Our Expertise

LIFT brings together a diverse team of creative, strategic, and technical experts to integrate with your in-house team. Whether you need creative development, campaign execution, or digital marketing expertise, we fill the gaps and strengthen your marketing efforts, ensuring efficiency and impact. As trusted partners in healthcare marketing, we help you simplify execution, enhance creativity, and maximize results.

Benefits of our full-service approach include:
Streamlining vendor management with full-service capabilities
Maximizing efficiency and impact through a collaborative partnership
Enjoying end-to-end execution for seamless campaign management
Strengthening your team and culture to enhance strategic and business acumen

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