grounded in relevance
Cultural relevance is a cornerstone of the LIFT value proposition—LIFT creates fully-custom, insights-driven, and inclusive marketing content and consumer education programming tailored to the needs and sensibilities of your community and brand. Delivered by America’s leading healthcare content professionals, our full-funnel, “hub and spokes” content programs are custom crafted to reflect your unique brand voice and optimized for your brand, your service lines, and your strategy.
LIFT provides healthcare brands with an empathic, hyper-targeted, and strategically balanced mix of content, marketing, strategy, and multi-channel program offerings. Our work is custom crafted to support your multichannel and omnichannel healthcare marketing strategy — leveraging digital, direct, and traditional media all optimized for search and discoverability.
Content Strategy
Our empathic approach to content strategy nurtures authentic opportunities to engage, educate, empower, and activate.
Direct-to-Consumer Content
"Tactile" custom content (magazines, mailers, etc.) distributed throughout your community to build awareness and affinity.
Website Content
Human-centered and inclusive digital content crafted to appeal to diverse audiences while driving SEO, conversions, and retention.
Email Content
Digital content tailored to speak to individual consumers and nurture them through the entire customer journey.
Blog Content
Purposeful and relevant digital content optimized to drive engagement, thought-leadership, and search engine discoverability.
Audio & Video Content
Dynamic and highly sharable content with a human voice that moves and engages consumers.
Audience Segmentation
By leveraging personas created through the insights stage of research, segmentation allows for precise targeting based on factors such as geographic location, demographics, psychographic lifestyles, behaviors, disease and condition risk, and ideal patients by service line. This method enables LIFT Healthcare to effectively reach and engage with their target audience, delivering personalized experiences that resonate with their unique needs and preferences and enhance patient satisfaction, ultimately driving better outcomes.
Primary Care
Focus
Understanding the needs and motivations of primary care consumers across a broad swath of Appalachian America.
Women's Health
Focus
Understand both the internal and external perception of the women’s health experience in the community that the client serves.
Cardiology
Focus
To better understand the perceptions and expectations of healthcare consumers related to the cardiology service line and the driving factors for choosing cardiovascular care.
Emergency Department
Focus
Envision an innovative way to engage with, educate, and empower consumers when making decisions around urgent/emergency care.
