Article
The Value of Mapping in Healthcare Marketing: Uncovering Patient Insights for Consumer Marketing and Education Excellence
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing strategies that…
5 minute read
Article
The Importance of Cohorts and Personas in Planning Hospital Marketing and Consumer Education Strategies
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with specific patient…
7 minute read
Article
Crucial Tools for Healthcare Marketing Segmentation
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing. This is…
8 minute read
Article
Mixed Methods Research: A Better Path For Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are relevant and…
15 minute read
Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
3 Components of a Mission-Driven Hospital Marketing Mindset
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 minute read
Article
Is Your Healthcare Marketing Agency Aligned With Your Mission?
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read
Video
Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
LIFT Healthcare tells the story of two women in Johnson City, TN who have been affected by the opioid…
9 minute read