Knowledge
Winning with Patients
Email Marketing That Converts
You see email marketing every day. Some of it is decent. A few are even good. But great email marketing—the kind that actually drives action? That’s rare.
At LIFT Healthcare, we’ve sent tens of thousands of emails, ran A/B tests on everything from subject lines to signature blocks, and dialed-in what works. I’d like to share some tips to help you skip the guesswork and start creating email campaigns that convert.…
Strengthen the Marketing Value Stream
Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.
How Well Do You Understand Your Consumers’ Experience?
Driving Volume Growth Through Consumer-Centered Marketing Strategies Acquiring new patients is an imperative of most hospital and health system marketing…
From Insight to Impact: Mapping the Healthcare Consumer Experience
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing…
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
How Mixed Methods Unlock Deeper Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are…
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
3 Ways to Align Hospital Marketing With Mission
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
Marketing With a Mission Starts With the Right Agency
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.