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Is Your Healthcare Marketing Agency Aligned With Your Mission?

Article

Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 min read

Featured

Article

Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
5 min read

Article

3 Components of a Mission-Driven Hospital Marketing Mindset
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 min read

Video

Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
Using ethnographic film-making techniques, two LIFT healthcare anthropologists interviewed those impacted by drug use in the community and those seeking to make a difference in their lives.
9 min read

Video

Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 min read

White Paper

Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 min read

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
5 min read

Article

Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
5 min read

Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 min read

Article

How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
5 min read