Knowledge
Winning with Patients
Beyond Agency Frustration: How a Strategic Healthcare Partner Transforms Your Role
This is a crucial career fact for hospital marketing professionals As a hospital marketing professional, do you ever think of yourself as the bridge between your hospital’s mission and your community’s needs? If you answered ‘yes’, then you are an enlightened professional on the road to success. Yet, if you’re spending your days in project management hell—scrambling to execute one campaign after another—then you’ll never be seen as the healthcare marketing leader you need to…
Why Net Promoter Score Matters for Hospital Growth
Is NPS the Only Number You Need? Maybe. Since Fred Reichheld introduced it in his 2003 Harvard Business Review article,…
Maslow’s Hierarchy of Needs: Healthcare Marketing Edition
A Career Roadmap for Healthcare Marketers Who Want to Grow, Lead, and Make a Lasting Impact If you’re like me,…
Humanizing Healthcare: Emotional Intersections in Marketing
A Strategic Lens for the Healthcare Marketer As a healthcare marketing professional, did you know that you’re rarely speaking to…
3-Part Framework for Building Better Personas in Hospital Marketing
If you’re a healthcare marketer, you’ve probably worked with consumer or patient personas before. You or your partners may have…
Email Marketing That Converts
You see email marketing every day. Some of it is decent. A few are even good. But great email marketing—the…
Strengthen the Marketing Value Stream
Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.
How Well Do You Understand Your Consumers’ Experience?
Driving Volume Growth Through Consumer-Centered Marketing Strategies Acquiring new patients is an imperative of most hospital and health system marketing…
From Insight to Impact: Mapping the Healthcare Consumer Experience
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing…
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…