Article
The Value of Mapping in Healthcare Marketing: Uncovering Patient Insights for Consumer Marketing and Education Excellence
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing strategies that…
5 minute read
Article
The Importance of Cohorts and Personas in Planning Hospital Marketing and Consumer Education Strategies
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with specific patient…
7 minute read
Article
Crucial Tools for Healthcare Marketing Segmentation
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing. This is…
8 minute read
Article
Mixed Methods Research: A Better Path For Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are relevant and…
15 minute read
Article
Why Insights-First Research Matters in Healthcare Marketing
Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leading to more effective and human-centered marketing efforts.
10 minute read
Article
A Better (and Smarter) Approach to Nurse Recruitment
One in three registered nurses who provide direct patient care may quit their jobs in the next year. That little fact is from a recent survey by McKinsey & Company, as reported in Beckers Hospital Review in February of 2023. From our experience at LIFT Healthcare, when it comes to nurse attrition, it appears that there are three things causing nurses to leave the bedside.
5 minute read
Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
3 Components of a Mission-Driven Hospital Marketing Mindset
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 minute read
Article
Is Your Healthcare Marketing Agency Aligned With Your Mission?
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read
Article
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read