A deeper level of patient and stakeholder insights is a powerful tool that will help marketers leverage a message of understanding to better communicate with, educate, and empower patients to make positive choices about their health and well-being.
Patient and stakeholder insights start with empathy, which is a mindset that all hospitals seek to leverage across every domain of operations and care delivery—including marketing and advertising. As marketers and healthcare providers, we need to truly see patients and carers (also known as caregivers and family members) as human beings first—leveraging what we understand about them to inform the messaging and actions that inform brand positioning.
To do this, healthcare marketing and communications teams need to engage stakeholders on their own “turf” and in their lived environments in order to know who they are; what they care about; what they need; and, “WHY”. These efforts to understand them from their own unique perspective(s) establishes true empathy and starts us down the road to true patient-centricity and ultimately greater levels of success as marketers and healthcare providers.
In this free, on-demand webinar, you will learn:
- How LIFT uses the tools of design thinking and anthropology to help our clients better understand, engage, and ultimately empower their marketing targets.
- How the use of ethnography can help us to uncover insights that will move us from a place of knowing to a place of understanding that is critical when shaping our healthcare marketing strategies.
- How we use design thinking to guide our strategic thinking and ethnography is a critical tool that we use to establish stakeholder empathy and understanding within that framework.