Knowledge
With a Mission

Video

Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health

Using ethnographic film-making techniques, two LIFT healthcare anthropologists interviewed those impacted by drug use in the community and those seeking to make a difference in their lives.
9 min read

Video

Using Stories to Achieve Patient-Centered Service Line Marketing

When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 min read

Video

Illuminating the Burden of Disease for Rheumatoid Arthritis Patients

See how LIFT partnered with pharma and advocacy organizations to illuminate the burden of disease and burden of treatment for patients living with Rheumatoid Arthritis (RA).
4 min read

Video

Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope

LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking

Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 min read

Video

Facilitating a “Design Sprint” to Foster Healthcare Innovation

See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 min read

Video

Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care

When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 min read