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Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
LIFT Healthcare tells the story of two women in Johnson City, TN who have been affected by the opioid…
9 minute read
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Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read
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Illuminating the Burden of Chronic Disease for Rheumatoid Arthritis Patients
When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.
4 minute read
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Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read
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Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 minute read
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Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 minute read
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Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care
When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 minute read