Article
How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read
Video
Illuminating the Burden of Chronic Disease for Rheumatoid Arthritis Patients
When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.
4 minute read
Video
Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read
Article
Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
1 minute read
White Paper
Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 minute read
Webinar
Leveraging the Power of Human Understanding in Pharma
Learn how grounding your strategy behavioral and empathetic approaches to design can enable deeper patient understanding and illuminate new opportunities to engage patients.
60 minute read
Article
Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
6 minute read
Article
Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both
Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
5 minute read