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Healthcare Marketing Personas: What They Are and How to Use Them

Posted in Articles | 1 min read

Personas, or consumer profiles, can be powerful tools for building an effective sales and marketing strategy or creating the perfect product. Personas help you understand what patients, providers, and caregivers may THINK, FEEL, AND DO when engaging with your healthcare organization. Having established personas makes it easier to understand, embody, and contextualize the points of view of others, and to identify issues and opportunities for improving healthcare interactions. Personas also humanize the process and help to generate compelling narratives that reflect the people you serve.

Free E-Book: Unlock the Secrets of Human-Centered Healthcare Marketing Personas

Despite the fact that the human condition is at the center of everything you do as a healthcare marketer, the truth is that without insights it can be difficult to create truly human-centered marketing in healthcare. Personas not only make this challenging work easier, but when done well they are a powerful tool for building empathic healthcare marketing programs.

We created this in-depth eBook as a helpful guide for both new healthcare marketers just learning the trade and veterans who might want to brush up on the technique. Packed with useful “how-tos” and turnkey worksheets, this is an invaluable resource for any healthcare marketing team.

Complete this short form to download your free copy now.