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Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

The Biopsychosocial Model: A Framework for Patient-Centric Healthcare Marketing
Gain a deeper understanding of George Engel’s Biopsychosocial model of care and its implications of patient-centric healthcare marketing.
5 min read

Article

Three Steps to Simplify (and Supercharge) Your Service Line Marketing
Service line marketing can be difficult, complex, and almost never clear-cut. To help, we've prepared a three-step process you can use to create a patient-centric service line marketing strategy.
4 min read