Knowledge
With a Mission

Article

Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding

Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing

To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

Mapping Consumer Journeys (and More) for Effective Healthcare Marketing

Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
7 min read

Article

Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both

Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
6 min read

Article

Is Your Hospital Conducting Market Research for the Right Reasons?

It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken or overlooked—understanding.
3 min read

Article

The Biopsychosocial Model: A Framework for Patient-Centric Healthcare Marketing

Gain a deeper understanding of George Engel’s Biopsychosocial model of care and its implications of patient-centric healthcare marketing.
5 min read

Article

“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights

Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
1 min read

Video

Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care

When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 min read

Webinar

Fuel Better Healthcare Marketing Outcomes Using Ethnography and Design Thinking

Learn how LIFT uses the tools of design thinking and anthropology to help our clients better understand, better engage, and ultimately better empower their marketing targets.
56 min read