Article
Think, Feel, Do: The 3 Hallmarks of Engaging Healthcare Marketing
Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
1 minute read
Article
Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 minute read
Article
Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
1 minute read
Article
Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read
Article
Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 minute read
Article
Three Steps to Simplify (and Supercharge) Your Service Line Marketing
Service line marketing can be difficult, complex, and almost never clear-cut. To help, we've prepared a three-step process you can use to create a patient-centric service line marketing strategy.
3 minute read