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Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 min read

Article

Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 min read

Article

Three Steps to Simplify (and Supercharge) Your Service Line Marketing
Service line marketing can be difficult, complex, and almost never clear-cut. To help, we've prepared a three-step process you can use to create a patient-centric service line marketing strategy.
4 min read