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Mixed Methods Research: A Better Path For Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are relevant and…
15 minute read
White Paper
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read
White Paper
Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 minute read
Article
The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today
Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 minute read
Article
Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both
Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
5 minute read
Article
“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights
Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
5 minute read