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Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 min read

Article

The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today
Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 min read

Article

Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 min read

Article

Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
7 min read

Article

5 Key Lessons From Taking a Patient-Centered Approach to Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
4 min read

Article

Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both
Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
6 min read

Article

Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 min read