With a Mission


Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both

Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
6 min read


“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights

Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
1 min read