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Winning with Patients

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience

The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read

Article

Think, Feel, Do: The 3 Hallmarks of Engaging Healthcare Marketing

Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
1 minute read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?

Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 minute read

White Paper

Become a Better Marketer with Qualitative Healthcare Market Research

Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 minute read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing

To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read

Article

It’s Time to Embrace Design Thinking in Healthcare Marketing

Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read