Article
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read
Article
Think, Feel, Do: The 3 Hallmarks of Engaging Healthcare Marketing
Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
1 minute read
Article
Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 minute read
White Paper
Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read