LIFT Healthcare | Thinking Thinking Archives - LIFT Healthcare

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Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders

Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking

Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
1 min read

Video

Facilitating a “Design Sprint” to Foster Healthcare Innovation

See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
1 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them

An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?

Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing

To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

It’s Time to Embrace Design Thinking in Healthcare Marketing

Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 min read

Article

The Biopsychosocial Model: A Framework for Patient-Centric Healthcare Marketing

Gain a deeper understanding of George Engel’s Biopsychosocial model of care and its implications of patient-centric healthcare marketing.
5 min read

Webinar

Fuel Better Healthcare Marketing Outcomes Using Ethnography and Design Thinking

Learn how LIFT uses the tools of design thinking and anthropology to help our clients better understand, better engage, and ultimately better empower their marketing targets.
1 min read