Knowledge

Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leading to more effective and human-centered marketing efforts.

One in three registered nurses who provide direct patient care may quit their jobs in the next year. That little fact is from a recent survey by McKinsey & Company, as reported in Beckers Hospital Review in February of 2023. From our experience at LIFT Healthcare, when it comes to nurse attrition, it appears that there are three things causing nurses to leave the bedside.