Knowledge
With a Mission

Article

3 Components of a Mission-Driven Hospital Marketing Mindset

Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 min read

Video

Using Stories to Achieve Patient-Centered Service Line Marketing

When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 min read

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience

The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
5 min read

Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders

Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 min read

Article

How Human-Centered Decision Support Strategies Can Impact the Patient Journey

How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
5 min read

Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?

When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking

Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 min read

Article

The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today

Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 min read