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Video

Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 min read

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
5 min read

Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 min read

Article

How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
5 min read

Video

Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 min read

Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 min read

Video

Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read