Research is the disciplined pursuit of deeper understanding.
Research is about systematically gathering, analyzing, and interpreting information to reveal patterns, perceptions, and possibilities that aren’t visible on the surface.
RESEARCH
Illuminating the Human Experience
When you can’t afford to guess.
Hospitals under pressure, pharma teams navigating complex patient realities, academics trying to retain trial participants, and public health agencies working with scarce resources all face the same challenge: uncertainty. You can’t make confident decisions if you don’t deeply understand your audiences.
LIFT shows up.
We built our research practice on ethnography, refined it with rigorous quantitative methods, and shaped it into a suite of targeted solutions. Whether you’re trying to grow profitable service lines, design patient support programs, or strengthen trial engagement, we uncover the truths beneath the surface so your next step is clear and defensible.
OUR FLAGSHIP SOLUTION
The DNA of how LIFT works.
LIFT is a fresh and distinctly different kind of healthcare research company. We’ve built our research practice on the bedrock of ethnography, and at our core sits our flagship solution—MarketVoice®.
MarketVoice isn’t just one offering in our toolkit. It’s the ethos behind everything we do. As a mixed-methods approach, MarketVoice blends rigorous quantitative research with deep qualitative insight to create a 360° understanding of the people and communities who shape healthcare. This DNA fuels all of our work: clarity rooted in evidence, empathy woven into every finding, and strategies designed to move both organizations and people forward.
When you partner with LIFT, you tap into this MarketVoice DNA no matter the project. Whether it’s a comprehensive MarketVoice study or a focused initiative like Net Promoter+ or Consumer Experience Research, the same philosophy and discipline apply. You’ll never see research, or strategy, delivered this way anywhere else.
We invite you to leverage LIFT to your strategic advantage. Using our insights solutions to defend your toughest decisions, sharpen your competitive edge, and unlock stories that move patients, providers, and communities to action.
MarketVoice® Research
Are you hearing what the market is saying?
MarketVoice® is LIFT’s flagship mixed-methods research product, blending quantitative data with deep qualitative insight to deliver rich, contextual understanding. It helps healthcare leaders uncover stakeholder perceptions, beliefs, needs, and motivations, clarifying the human realities behind the metrics. Often used to shape brand positioning, improve stakeholder experiences, gauge market dynamics, or assess community sentiment, MarketVoice is designed to inform smarter strategies and more confident decisions.
Consumer Experience (CER) Research
Is your business ready for the business?
Consumer Experience Research (CER) is a real-world diagnostic tool that captures focused, first-hand patient experience. We assess both objective and subjective aspects of care access—from website clarity and phone tree navigation to cost transparency and staff helpfulness. By engaging sites as prospective patients, our researchers surface frontline pain points that often go unnoticed. CER helps organizations identify gaps, improve access, and prioritize next steps.
Net Promoter+ (NPS+)
Is your Net Promoter Score telling the whole story?
Net Promoter+ builds on the traditional NPS model by adding carefully crafted open-ended questions that unlock deeper, more actionable insight. While we can deliver standard NPS research, most clients elevate their investment by pairing the score with qualitative context, revealing not just how stakeholders feel, but why. This blended approach surfaces patterns, barriers, and opportunities that drive smarter decisions and stronger relationships with patients, consumers, and referring providers.
The Five Dot Study™
Do you truly understand your audience?
The Five Dot Study™ is a focused qualitative research solution built on LIFT’s proprietary Five Dimensions of Emotional Truth: needs, motivations, fears, hopes, and beliefs. Through ethnographic interviews and stakeholder conversations, we surface deep emotional and cultural insights that typical research misses. Organized through this framework, your findings become a powerful guide for strategy, messaging, and experience design—helping you see the people you serve more clearly, and act with greater relevance and empathy.
Community Health Needs Assessments (CHNA)
Are you checking boxes, or driving change?
LIFT’s tiered CHNA solutions can help you move beyond regulatory compliance to uncover the real dynamics shaping health in your community. From foundational assessments to fully integrated 360° views, we bring human-centered intelligence to every stage of the process. We explore lived experiences, service gaps, cultural barriers, and strategic opportunities—helping market-driven hospitals and health systems move from obligation to impact.
Employee Experience & Alignment Research
Do they believe in the mission, or just show up for the job?
Our Employee Experience & Alignment Research helps organizations map culture, gauge internal alignment, and understand what matters most to the people who bring your mission to life. From quick diagnostics to deep ethnographic inquiry, we identify what’s working, what’s unclear, and what’s getting in the way—translating these insights into strategies that strengthen workforce engagement, cultural cohesion, and enterprise alignment.
Brand Perception & Awareness Study
Do they know you, and do they understand you?
Our Brand Perception & Awareness Study goes beyond name recognition to reveal how your brand is understood by patients, consumers, and your broader community. Through quantitative data and targeted open-ends, we uncover perceptions, expectations, and misconceptions that influence your relevance and reach. Whether you’re rebranding, launching a service line, or gauging competitive position, this clarity helps shape positioning, messaging, and strategic focus.
Referral Behavior & Leakage
Where are your referrals going, and why aren’t they staying?
Our Referral Behavior & Leakage studies range from quick sentiment checks to full mixed-methods analyses that integrate operational data for a quantified view of revenue at risk. We engage referring providers, patients, and front-line staff to uncover access barriers, process breakdowns, and competitive pull. The result is a clear, actionable plan to retain volume, strengthen provider relationships, and grow your network.
