Academic research teams often need deeper insight into the human realities that shape study participation, adherence, and stakeholder engagement. LIFT conducts ethnographic and qualitative research that reveals the lived experiences of patients, caregivers, clinicians, and trialists—helping you design protocols, strategies, and communications that are patient-centered, culturally attuned, and built for impact.
Academia
“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”
LIFT helps research teams and academic institutions
Understand emotional, cultural, and behavioral dynamics of stakeholders.
Identify barriers to recruitment, retention, and adherence in studies.
