Serve — Health Systems | LIFT Healthcare

Hospitals and health systems face intense pressure—shrinking margins, rising competition, workforce strain, and communities where trust is increasingly fragile. LIFT helps hospital leaders shift from institutionally driven assumptions to a market-driven understanding of how people choose, trust, and engage with care.

Our work grounds enterprise decisions in real human and community insight—helping executives clarify priorities, protect revenue, guide growth, and align strategy across clinical, operational, and organizational realities.

LIFT partners with hospital leaders to create clarity where it is needed most—using research to understand reality, strategy to align direction, and activation to bring that direction to life in ways that resonate with patients, staff, and communities.

“As we expanded our marketing and education footprint for our cardiology service line, we knew the patient journey was diverse—different cohorts, different needs, different voices, spread across a wide geographic area. LIFT gave my team more than we we expected. Their research shaped not only our digital marketing strategy, but also the creative narratives that support a diverse patient population across the entire cardiovascular spectrum—strengthening our role in each patient’s journey into our system.”

VP, Brand and Marketing, Baylor Scott & White Health

Uncover the drivers of patient choice, access, and community trust.

Align teams around a shared strategy, actions, or transformation goals.

Build market-driven brands informed by human insight and data clarity.

We’re happy to share relevant examples, sample insights, and artifacts during a conversation, or you can explore a small selection of sample insights designed for hospital and health system leaders.