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Speak the Same Language as Your Consumer
Many hospitals tell us, “We know our community, but we don’t think they know us.” Too often, misinformation and misaligned campaigns create distance between hospitals and the people they serve. How can we close this gap so consumers feel heard–and health systems feel trusted? Both of these issues are often rooted in communication, specifically in the language both parties are using. Language is more than the words that we use to communicate with one another.
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