Knowledge
Winning with Patients
Maslow’s Hierarchy of Needs: Healthcare Marketing Edition
A Career Roadmap for Healthcare Marketers Who Want to Grow, Lead, and Make a Lasting Impact
If you’re like me, you didn’t choose healthcare marketing because it’s easy. You chose it because you thrive on being part of something fundamentally important to your community. You chose this career because you want to make a difference and because you believe in the power of human understanding to change lives, shape systems, empower communities, and drive better…
Humanizing Healthcare: Emotional Intersections in Marketing
A Strategic Lens for the Healthcare Marketer As a healthcare marketing professional, did you know that you’re rarely speaking to…
3-Part Framework for Building Better Personas in Hospital Marketing
If you’re a healthcare marketer, you’ve probably worked with consumer or patient personas before. You or your partners may have…
Email Marketing That Converts
You see email marketing every day. Some of it is decent. A few are even good. But great email marketing—the…
Strengthen the Marketing Value Stream
Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.
How Well Do You Understand Your Consumers’ Experience?
Driving Volume Growth Through Consumer-Centered Marketing Strategies Acquiring new patients is an imperative of most hospital and health system marketing…
From Insight to Impact: Mapping the Healthcare Consumer Experience
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing…
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
How Mixed Methods Unlock Deeper Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are…