Video
Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 minute read
Video
Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 minute read
Article
Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
1 minute read
Article
Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 minute read
White Paper
Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 minute read
Article
The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today
Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 minute read
Webinar
Leveraging the Power of Human Understanding in Pharma
Learn how grounding your strategy behavioral and empathetic approaches to design can enable deeper patient understanding and illuminate new opportunities to engage patients.
60 minute read
Article
Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read