Every time I meet with someone from LIFT, I walk away smarter. These guys are the greatest partners because they're always thinking.
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Make Sure Your Business Is Ready for the Business
Part Three of a Three Part Series How Access Readiness Fuels Hospital Growth, Brand Trust, and Community Impact In our…
Is Your Business Ready for the Business?
Part Two of a Three Part Series In our last post (Listening Is the New Strategy), we…
Listening Is the New Strategy
Part One of a Three Part Series How you can transform consumer listening into a detailed roadmap for patient access.
The Symbiotic Power of Two Research Solutions
Unlocking Deeper Understanding Understanding the patient journey and human experience is paramount for healthcare marketing leaders. We know that mere…
7 Strategic Moments for Fresh Insight
When Are The Right Moments to Stop and Listen? In healthcare, we are under pressure to launch initiatives and move…
Beyond Agency Frustration: How a Strategic Healthcare Partner Transforms Your Role
This is a crucial career fact for hospital marketing professionals As a hospital marketing professional, do you ever think of…
Strengthen the Marketing Value Stream
Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?