Knowledge
Winning with Patients
Strengthen the Marketing Value Stream
Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
3 Pillars of Healthcare Marketing That Truly Engages
Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
Is Community Engagement in Your Marketing Plan?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.