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Knowledge

Winning with Patients

Video

Using Stories to Achieve Patient-Centered Service Line Marketing

When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read

White Paper

Using Real-World Qualitative Evidence to Illuminate the Patient Voice

In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience

The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read

Article

Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research

Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
6 minute read

Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders

Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read

Article

How Human-Centered Decision Support Strategies Can Impact the Patient Journey

How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
6 minute read

Video

Illuminating the Burden of Chronic Disease for Rheumatoid Arthritis Patients

When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.
4 minute read

Video

Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope

LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read

Article

Think, Feel, Do: The 3 Hallmarks of Engaging Healthcare Marketing

Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
1 minute read

Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?

When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 minute read