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Is Your Healthcare Marketing Agency Aligned With Your Mission?

Article

Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 min read

Featured

Video

Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
1 min read

Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
1 min read

Video

Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
1 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 min read

White Paper

Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 min read

Article

The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today
Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 min read

Webinar

Leveraging the Power of Human Understanding in Pharma
Learn how grounding your strategy behavioral and empathetic approaches to design can enable deeper patient understanding and illuminate new opportunities to engage patients.
1 min read