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A Better (and Smarter) Approach to Nurse Recruitment

Article

One in three registered nurses who provide direct patient care may quit their jobs in the next year. That little fact is from a recent survey by McKinsey & Company, as reported in Beckers Hospital Review in February of 2023. From our experience at LIFT Healthcare, when it comes to nurse attrition, it appears that there are three things causing nurses to leave the bedside.
5 min read

Featured

Article

How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
5 min read

Video

Illuminating the Burden of Disease for Rheumatoid Arthritis Patients
See how LIFT partnered with pharma and advocacy organizations to illuminate the burden of disease and burden of treatment for patients living with Rheumatoid Arthritis (RA).
4 min read

Video

Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 min read

Article

Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 min read

Video

Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
2 min read

Video

Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them
An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Are You Getting the Most from Your Healthcare Market Research Investments?
Learn how to attain meaningful qualitative findings for your hospital or health network, and how to get the most out of this healthcare market research investment.
5 min read

White Paper

Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 min read