Knowledge
Winning with Patients
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
How Mixed Methods Unlock Deeper Marketing Insights
An insights-first approach to healthcare marketing will set marketers up for success in developing strategies, content, and campaigns that are…
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
3 Ways to Align Hospital Marketing With Mission
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
Marketing With a Mission Starts With the Right Agency
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
Enriching Healthcare Market Research Through Context and Voice
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
Creating Shared Vision Through Patient-Centered Design
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.