Knowledge

The Importance of Clear Visuals in Healthcare

How Today’s Consumers See the World Over the past decade, the healthcare consumer’s relationship with technology has changed dramatically, impacting…

Marketing

Strategy

3 minute read

Speak the Same Language as Your Consumer

Many hospitals tell us, “We know our community, but we don’t think they know us.” Too often, misinformation and misaligned…

Marketing

Research

Strategy

5 minute read

Make Sure Your Business Is Ready for the Business

Part Three of a Three Part Series How Access Readiness Fuels Hospital Growth, Brand Trust, and Community Impact In our…

Marketing

Strategy

4 minute read

Is Your Business Ready for the Business?

Part Two of a Three Part Series In our last post (Listening Is the New Strategy), we…

Marketing

Strategy

3 minute read

Listening Is the New Strategy

Part One of a Three Part Series How you can transform consumer listening into a detailed roadmap for patient access.

Marketing

Strategy

5 minute read

The Symbiotic Power of Two Research Solutions

Unlocking Deeper Understanding Understanding the patient journey and human experience is paramount for healthcare marketing leaders. We know that mere…

Research

Strategy

7 minute read

 7 Strategic Moments for Fresh Insight

When Are The Right Moments to Stop and Listen? In healthcare, we are under pressure to launch initiatives and move…

Research

Strategy

4 minute read

Beyond Agency Frustration: How a Strategic Healthcare Partner Transforms Your Role

This is a crucial career fact for hospital marketing professionals As a hospital marketing professional, do you ever think of…

Strategy

6 minute read

Strengthen the Marketing Value Stream

Learn four strategies healthcare marketers can use to improve their value contribution. Marketers can optimize their value stream by identifying internal customers and understanding their needs. Internal customer rounding is a proven method for engaging internal stakeholders and delivering value to them. These techniques ensure marketing is focused on delivering measurable ROI that meets company goals and objectives. Shifting the marketing mix to include digital marketing tactics enables teams to deliver measurable results in patient volume and revenue.

Strategy

5 minute read

How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns

Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…

Research

Strategy

7 minute read