Every time I meet with someone from LIFT, I walk away smarter. These guys are the greatest partners because they're always thinking.
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Speak the Same Language as Your Consumer
Many hospitals tell us, “We know our community, but we don’t think they know us.” Too often, misinformation and misaligned…
The Symbiotic Power of Two Research Solutions
Unlocking Deeper Understanding Understanding the patient journey and human experience is paramount for healthcare marketing leaders. We know that mere…
7 Strategic Moments for Fresh Insight
When Are The Right Moments to Stop and Listen? In healthcare, we are under pressure to launch initiatives and move…
Why Net Promoter Score Matters for Hospital Growth
Is NPS the Only Number You Need? Maybe. Since Fred Reichheld introduced it in his 2003 Harvard Business Review article,…
Maslow’s Hierarchy of Needs: Healthcare Marketing Edition
A Career Roadmap for Healthcare Marketers Who Want to Grow, Lead, and Make a Lasting Impact If you’re like me,…
Humanizing Healthcare: Emotional Intersections in Marketing
A Strategic Lens for the Healthcare Marketer As a healthcare marketing professional, did you know that you’re rarely speaking to…
3-Part Framework for Building Better Personas in Hospital Marketing
If you’re a healthcare marketer, you’ve probably worked with consumer or patient personas before. You or your partners may have…
How Well Do You Understand Your Consumers’ Experience?
Driving Volume Growth Through Consumer-Centered Marketing Strategies Acquiring new patients is an imperative of most hospital and health system marketing…
From Insight to Impact: Mapping the Healthcare Consumer Experience
In today’s increasingly empathic healthcare marketing landscape, understanding stakeholder (patient, caregiver, and clinical staff) experiences is crucial to crafting marketing…
How to Use Personas and Cohorts to Drive Smarter Healthcare Campaigns
Hospitals and health systems are increasingly focusing on marketing strategies grounded in healthcare consumer insights to reach and engage with…