Insights

Illuminating the Human Experience

Traditional quantitative data found in most healthcare market research doesn’t tell the whole story – it lacks the depth of human experience, the voices, emotions, and real-life journeys of consumers and patients. Without these qualitative insights, marketing teams struggle to craft authentic narratives that resonate, differentiate brands, and drive consumer action. For market research to fuel more engaging and effective campaigns and messages, LIFT illuminates the drivers of human behavior – the “why” behind the data.

LIFT Healthcare fills the gap left by traditional market research by illuminating human insights that power more engaging, effective, and impactful content and strategies. We provide comprehensive market research solutions that combine quantitative intelligence with deep qualitative insights. Understanding the journeys, behaviors, and perceptions of consumers, patients, caregivers, and providers empowers you to build deeper, more meaningful connections with your audience.

MarketVoice® Research

Enrich traditional market data and intelligence with context and the color of human voices. MarketVoice® is a bespoke solution that blends qualitative and quantitative research to merge human understanding with traditional marketing data. It provides a deeper view of your audience’s needs, perceptions, motivations, and beliefs – essential building blocks for authentic, resonant, and empathic marketing strategies.

Brand Perception

Understand your internal and external brands’ strengths and weaknesses to inform strategy. From growing and retaining market share to becoming an employer of choice, Brand Perception Research provides human insights that can help ensure your consumer and employer brand stands out to both the communities you serve and the professionals who power your organization.

Consumer Experience (CX) Research

Improve and protect market share, patient acquisition, and retention by understanding the first impressions shaping patient acquisition and loyalty. Our approach to CX research assesses the experience at your organization’s “front door” through scripted calls to your care sites and competitors and structured evaluations of digital touchpoints – revealing strengths, weaknesses, and opportunities.

Net Promoter Score (NPS) Research

Patient loyalty starts with satisfaction, and Net Promoter Score (NPS) surveys provide the industry gold standard for measuring it. LIFT Healthcare’s NPS research tracks consumer sentiment, likelihood to recommend, and key pain points, offering valuable insights that can help you assess how service improvements impact consumer satisfaction, refine engagement strategies, and strengthen long-term patient relationships.

Let’s unlock the human stories that fuel marketing success.

Learn More

We translate insights into strategy, ensuring your research investments fuel marketing success. Our expertise helps your team develop Consumer Personas for personalized campaigns, map Consumer Journeys to identify pain points and optimize engagement, craft Language Maps that align messaging with how consumers think and talk, and build Strong Audience Cohorts to target and deploy relevant content. Level up your team’s effective use of research to craft more personalized campaigns and authentic brand voice.