Pharma and life sciences teams navigate complex terrain launching therapies, supporting trials, and building trust across patients, caregivers, and clinicians. LIFT brings clarity to this work by surfacing the emotional truths, behavioral barriers, and cultural dynamics that shape engagement. We help you translate human insight into strategies that drive connection, adherence, and real-world impact.
Pharma & Life Sciences
“LIFT was an extension of our marketing and commercial team for many years and became deeply ingrained in much of what we did with the PIVO device, and in Velano as a whole. The LIFT team proactively brought program suggestions and ideas to the table that were smart, focused, and valuable to creative and strategic conversations. The knowledge base they cultivated over time about my company was deep and relevant in every domain of how we marketed and communicated.”
LIFT helps pharma and life sciences teams
Understand lived experiences and emotional burdens of disease.
Map diagnostic, treatment, and decision-making journeys.
Engage patients, caregivers, HCPs, payers, and advocates.
