Knowledge
Winning with Patients
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
Enriching Healthcare Market Research Through Context and Voice
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
Creating Shared Vision Through Patient-Centered Design
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
3 Pillars of Healthcare Marketing That Truly Engages
Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
Healthcare Marketer or Ad Agency — Which One Gets Healthcare
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
Exploring Strategic Healthcare Marketing Challenges with Design Thinking
Healthcare is a design challenge, and at LIFT we utilize design thinking to uncover strategic imperatives and solutions for marketing teams.
5 Lessons in Patient-Centered Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
Is Community Engagement in Your Marketing Plan?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.