Knowledge
Winning with Patients
How Human-Centered Decision Support Strategies Can Impact the Patient Journey
How can we better understand and embrace the patient care journey to ensure that patients remain empowered in the independent management of their health while also ensuring that they are making the right choices with regard to their overall well-being?
3 Pillars of Healthcare Marketing That Truly Engages
Understanding how to leverage what healthcare stakeholders in your community "think, feel, and do" will help you better engage with your patients and deliver on strategic healthcare marketing outcomes that matter.
Healthcare Marketer or Ad Agency — Which One Gets Healthcare
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
5 Lessons in Patient-Centered Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
Is Community Engagement in Your Marketing Plan?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
Getting the Best of Quant and Qual in Healthcare Marketing
Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.