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winning with patients

Boost marketing performance through the power of human understanding.

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LIFT HEALTHCARE is a premier full-service marketing firm dedicated to helping hospitals and health systems optimize their marketing investments through data-driven strategies and human-centered insights.
Our ethos revolves around leveraging mixed-methods research grounded in ethnography to inform every aspect of our work—from content and creative development to media planning and execution.
Committed to delivering measurable and defensible outcomes, we empower healthcare organizations to achieve their desired business goals while positively impacting patient care and community well-being.

Case Studies

Primary Care



Understanding the needs and motivations of primary care consumers across a broad swath of Appalachian America.

Women's Health



Understand both the internal and external perception of the women’s health experience in the community that the client serves.




To better understand the perceptions and expectations of healthcare consumers related to the cardiology service line and the driving factors for choosing cardiovascular care.

Pediatric Urgent Care



The lived experience of parents (and patients) In seeking and engaging in pediatric urgent care.

Emergency Department



Envision an innovative way to engage with, educate, and empower consumers when making decisions around urgent/emergency care.

Critical Care



To understand the patient and caregiver impressions of (and willingness to use) the system’s services.

Be our next case study


"I have worked with LIFT since 2015 and our relationship has always been special—from in-depth insights & research to first-in-class audience building, content curation and omni-channel outreach. With LIFT as our marketing and strategy partner, we're doing more than just getting market share. We're empowering better health outcomes while serving patients (and HCPs) on their terms—ensuring that our marketing investments are delivering ROI financially and economically by connecting with the right patients, at the right times and places, with the right content—and measuring it all."

Molly Luton, Chief Marketing and Communications Officer, Ballad Health

“Honing a long-term content strategy accountable to measurable results is the only way to ensure both that your voice stands out and that you’re getting the most out of your marketing investment. We chose LIFT to be our content partner because they consistently deliver, with strategically sound and elegantly designed content that resonates with our consumers and inspires action.”

Chris Efaw, VP of Outreach and Development, Tift Regional Medical Center

“Marketing with a mission means first understanding the lived experiences of our diverse communities, and then incorporating that understanding into the marketing and patient education programs we invest in. LIFT has helped us take an empathy-first approach to marketing our brands to the communities we serve. Their fresh approach helps me invest our marketing dollars with purpose—for business, clinical, and social impact. We love them.”

Christina Deidesheimer, Chief Communications Officer, Beebe Healthcare

"LIFT’s ethnography driven approach to brand discovery and development has completely re-energized our organization. By becoming immersed in our culture and synthesizing our mission through the lens of design, we were able to co-create a new brand that champions not only who we are, but also the future we aspire to."

Kaleb Michaud, Director, FORWARD—The National Databank for Rheumatic Diseases

"We were eager to leverage a more innovative approach to marketing and external affairs and I needed a solid and responsible partner. LIFT brings tremendous value—their use of anthropology and design thinking changed the way we approach patient and consumer engagement across our system."

Alex Sydnor, Fmr. Chief Strategy Officer, Beebe Healthcare

"The growing interest in patient voice and real-world evidence that comes from anthropology and human understanding is foundational to the work we do … not only in the drug development phase but also in the post-marketing safety spaces. LIFT offers an amazing set of tools and capabilities that truly illuminates the core of patient voice and experience."

Andres Gomez, VP and Head of Epidemiology, Bristol Myers Squibb

“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”

Emily von Scheven, MD, MAS, Chief, Division of Pediatric Rheumatology, UCSF

“LIFT’s human-centered approach really aligns with our mission and vision. The partnership that evolved from our shared world view made a significant impact on the way we tell our story.”

Eric M. Stone, Chief Executive Officer & Co-founder, Velano Vascular

“That voice of the customer was very on point and well illustrated the (urgent care service line) business model and what we needed to do to be successful and that service line. We used it to share voice of the customer with the leadership. It helped us to really make things resonate with the managers of (the service line).”

Marcia Diaz deVillegas, Director of Marketing and Public Relations, Nicklaus Children’s Hospital

“An understood and educated healthcare consumer is a competent healthcare consumer. This is why we partnered with LIFT—not only have they helped us impact important service line metrics, they are helping us redefine what it means to market to our amazing and diverse community.”

Robert Chavez, University of Miami Health


A contemporary approach to healthcare marketing that first and foremost seeks to understand the human going through the experience as the one and only true expert. Resulting in a blend of insights, strategy, marketing and measurement practices that are grounded in human understanding and high-value marketing data.



A person who leverages human understanding and high-value data to build marketing strategies and programs.


A person who creates content in a relevant voice that ensures patients choose your brand.


A person who proves their value to the C-suite by measuring effectiveness of marketing investments beyond clicks and impressions.


A healthcare marketing hero.

Our Capabilities

01. Insights

LIFT Healthcare offers innovative market research solutions designed to better understand the needs, motivations, and perceptions of key stakeholders throughout their engagement. We believe a human-centered approach to marketing and consumer engagement reveals ideas that facilitate patient-first messaging and experiences that are authentic.

02. Strategy

In collaboration with partner teams and through the principles of design thinking, stakeholder insights are used to inform brand and service line strategies. This approach may involve statistical techniques, qualitative research methods and data visualization tools that translate insights into action.

03. Marketing

Using an insights-first methodology and strategic business goals, an integrated approach to creative, content and media placement is developed to effectively engage desired audiences. A portfolio of omnichannel marketing tactics including programmatic, display, video, social media, and search marketing, plus a full-suite of traditional tactics, helps ensure alignment with learned audience behaviors.

04. Measurement

LIFT’s unique approach to measuring ROI is powered by our exclusive marketing impact and measurement platform which leverages de-identified population data with individual tracking tags that allows us to truly measure the impact of marketing investments against revenue growth on any level.


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