Using Stories to Achieve Patient-Centered Service Line Marketing Posted in Insights | 2 min read Getting back to what you love is what good healthcare marketing is all about. When you take the time to listen to your patients and your marketing strategy aligns with them, great things can be accomplished. Article The Value of Mapping in Healthcare Marketing: Uncovering Patient Insights for Consumer Marketing and Education Excellence Article The Importance of Cohorts and Personas in Planning Hospital Marketing and Consumer Education Strategies Article Crucial Tools for Healthcare Marketing Segmentation