Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care Posted in Insights | 4 min read When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way. This film highlights the commonly-held sentiments of healthcare providers and consumers around needle anxiety. It was filmed at Griffin Hospital in Derby, CT, on behalf of Velano Vascular. Article The Value of Mapping in Healthcare Marketing: Uncovering Patient Insights for Consumer Marketing and Education Excellence Article The Importance of Cohorts and Personas in Planning Hospital Marketing and Consumer Education Strategies Article Mixed Methods Research: A Better Path For Marketing Insights