Every time I meet with someone from LIFT, I walk away smarter. These guys are the greatest partners because they're always thinking.
Knowledge
Learn & Grow
The Importance of Clear Visuals in Healthcare
How Today’s Consumers See the World Over the past decade, the healthcare consumer’s relationship with technology has changed dramatically, impacting…
Speak the Same Language as Your Consumer
Many hospitals tell us, “We know our community, but we don’t think they know us.” Too often, misinformation and misaligned…
5 Myths of Market Research – Debunked
Market research often carries a reputation problem. It’s sometimes seen as too expensive, too slow, or too complex to be…
Make Sure Your Business Is Ready for the Business
Part Three of a Three Part Series How Access Readiness Fuels Hospital Growth, Brand Trust, and Community Impact In our…
Is Your Business Ready for the Business?
Part Two of a Three Part Series In our last post (Listening Is the New Strategy), we…
Listening Is the New Strategy
Part One of a Three Part Series How you can transform consumer listening into a detailed roadmap for patient access.
Email Marketing That Converts
You see email marketing every day. Some of it is decent. A few are even good. But great email marketing—the…
Smart Tools for Targeting and Personalizing Healthcare Marketing
Empowering Hospital Marketing Through Patient Empathy Understanding the intricate realities of patients, providers, and communities is paramount in healthcare marketing.
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
3 Ways to Align Hospital Marketing With Mission
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.