Content
Our mission
Grounded in Relevance
Cultural relevance is a cornerstone of the LIFT value proposition—LIFT creates fully-custom, insights-driven, and inclusive marketing content and consumer education programming tailored to the needs and sensibilities of your community and brand. Delivered by America’s leading healthcare content professionals, our full-funnel, “hub and spokes” content programs are custom crafted to reflect your unique brand voice and optimized for your brand, your service lines, and your strategy.
Best practices (A few tips from lift)
77% of consumers use search engines to start their patient journey–with more than 70,000 searches performed every minute.
Let us help you meet healthcare consumers with strategically discoverable content that moves them, at the right time and place.
Only 28% of healthcare marketers say they have a clearly documented content marketing strategy.
Let us help you build a patient-centered content program strategically tailored to your organization’s and community’s needs.
Content Strategy
Our empathic approach to content strategy nurtures authentic opportunities to engage, educate, empower, and activate.
Direct-to-Consumer Content
“Tactile” custom content (magazines, mailers, etc.) distributed throughout your community to build awareness and affinity.
Website Content
Human-centered and inclusive digital content crafted to appeal to diverse audiences while driving SEO, conversions, and retention.
Email Content
Digital content tailored to speak to individual consumers and nurture them through the entire customer journey.
Blog Content
Purposeful and relevant digital content optimized to drive engagement, thought-leadership, and search engine discoverability.
Audio & Video Content
Dynamic and highly sharable content with a human voice that moves and engages consumers.
Full-Funnel Alignment
LIFT provides healthcare brands with an empathic, hyper-targeted, and strategically balanced mix of content, marketing, strategy, and multi-channel program offerings. Our work is custom crafted to support your multichannel and omnichannel healthcare marketing strategy — leveraging digital, direct, and traditional media all optimized for search and discoverability.
An elegant and easy-to-use full-funnel framework is critical for optimal healthcare marketing and content programming. LIFT helps you deliver measurable business and clinical results using our proprietary MarketMover® full-funnel content creation and delivery framework.
