Net Promoter+ (NPS+) builds on the familiar Net Promoter Score—while expanding its value through deeper quantitative and qualitative insight. It is designed for organizations that want to preserve the simplicity of NPS while gaining clearer understanding of what’s driving loyalty, trust, and experience.
NPS+ keeps what works about NPS—and makes it more useful.
The limited decision value of a typical NPS study.
On its own, NPS often leaves leaders with more questions than answers. It shows whether promoters and detractors exist, but not why. Without deeper context, NPS becomes a reporting exercise rather than a decision-making tool.
Net Promoter+ exists to close that gap.
NPS+ preserves the clarity of NPS while expanding the spectrum of curiosity around targeted areas of focus.
The “plus” layers focused qualitative and quantitative exploration where it adds value—bringing ethnographers and researchers into the process to help interpret experience through a human and market-driven lens.
The result is experience measurement that feels purposeful, not procedural.
NPS+ is commonly used by organizations seeking to understand loyalty beyond surface satisfaction, inform experience improvement and service recovery, and support leadership decisions with clearer interpretation and context.
It’s especially effective for healthcare leaders who want to keep NPS, but make it work harder and deliver more.
