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Clinical Trial Recruitment & Retention

Designing Trials People Can Enter, Stay In, and Complete

Clinical Trial Recruitment & Retention research helps life sciences organizations, academic medical centers, and research teams understand the real-world needs, motivations, and constraints of participants, caregivers, investigators, and site teams.

This work brings the lived experience of trials into focus—so protocols, communications, and support systems are designed for the people who must navigate them.

The Problem It Solves

Poor clinical trial recruitment and retention driven by unmet participant, caregiver, and site needs.

Organizations routinely face slow enrollment, high dropout rates, and inconsistent site performance—not because of scientific merit, but because the real demands of trial participation are poorly understood and insufficiently supported. These challenges stem from unmet needs, misaligned expectations, and limited visibility into what participation actually requires.

This research solves the problem by revealing what stakeholders need to enroll, stay engaged, and complete trials successfully.

What You Get

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Insight into participant and caregiver motivations, fears, and needs
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Understanding of barriers to enrollment, retention, and adherence
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Perspectives from investigators, site managers, and trial teams
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Clear implications for recruitment strategy, retention programs, and trial communication

Where It’s Used

This research is commonly used to support trial design, recruitment and retention strategy, advisory panel development, participant communication, and engagement resources across life sciences organizations, academic medical centers, research institutions, and multi-site trial networks.

It is especially valuable in complex, long-duration, or pediatric trials where caregiver and site dynamics are critical to success.