# LIFT Healthcare

> LIFT Healthcare is a healthcare research and strategy firm that uncovers the human realities behind performance data and translates them into strategic decisions leaders can act on with confidence. Through mixed-methods qualitative and quantitative research, LIFT serves hospitals and health systems, pharma and life sciences, academic and research institutions, and public health organizations.

LIFT Healthcare ("LIFT") is headquartered in Chattanooga, TN, with an additional office in Jupiter, FL. Its methodology—branded "Scientifically Human"—pairs ethnographic and behavioral research with strategic interpretation and creative activation across three integrated disciplines: Research, Strategy, and Activation. LIFT helps healthcare leaders protect revenue, strengthen market position, earn and sustain trust, engage stakeholders, and drive measurable outcomes.

Last updated: 2026-06-03

## What LIFT does

LIFT works across three connected disciplines, applied individually or together:

- **Research** — Qualitative and quantitative inquiry that uncovers the "why" behind performance signals: human experience and behavioral insight, market perception and positioning, audience dynamics, and trust, access, and engagement diagnostics.
- **Strategy** — Interpretation of complex signals into prioritized direction: strategic interpretation, organizational alignment and decision clarity, positioning and relevance, and growth and opportunity prioritization.
- **Activation** — Translation of insight into action: messaging and engagement systems, storytelling and narrative development, patient support and experience, and stakeholder education.

## Who LIFT serves

- **Hospitals and health systems** — service-line growth, patient retention and leakage, perception and positioning, access and experience, and leadership alignment.
- **Pharma and life sciences** — commercialization and adoption, patient engagement and support, clinical-trial recruitment and retention, and prescriber perspective and behavior.
- **Academic and research institutions** — participant recruitment and retention, stakeholder alignment, and PCORI-, NIH-, and federally funded research experience.
- **Public health organizations** — community and behavioral insight, multi-sector coalition building, behavior-change engagement, and trust-building.

## Key pages

- [Home](https://lifthealthcare.com/): Overview of LIFT's research-to-strategy approach and its three core disciplines, framed around turning data into human understanding and strategic clarity.
- [Who We Are](https://lifthealthcare.com/about): LIFT's purpose, how it works, and its research philosophy—why human realities, behaviors, and beliefs, rather than performance data alone, explain the "why behind the what" in healthcare decisions.
- [What We Do](https://lifthealthcare.com/capabilities): Detailed breakdown of the three disciplines and the specific offerings within each, from performance-signal interpretation and behavioral insight to strategic direction, positioning, messaging, and engagement systems.
- [Who We Serve](https://lifthealthcare.com/serve): The four healthcare sectors LIFT serves and the specific questions it helps each one answer.
- [Contact](https://lifthealthcare.com/contact): How to start an engagement, the strategic questions and performance signals LIFT helps clients work through, and contact details.

## Frequently asked questions

**What is LIFT Healthcare?**
LIFT Healthcare is a healthcare research and strategy firm that uncovers the human realities—behaviors, beliefs, and experiences—shaping healthcare decisions and translates them into strategy leaders can act on with confidence.

**What services does LIFT Healthcare offer?**
Three integrated disciplines: research (qualitative and quantitative inquiry), strategy (interpretation and prioritized direction), and activation (messaging, storytelling, and engagement systems).

**Who does LIFT Healthcare work with?**
Hospitals and health systems, pharma and life sciences companies, academic and research institutions, and public health organizations.

**Where is LIFT Healthcare located?**
Chattanooga, TN, with an additional office in Jupiter, FL.

**How do I contact LIFT Healthcare?**
Email hello@lifthealthcare.com or call +1 423 596 2635. Start an inquiry at https://lifthealthcare.com/contact.

## Contact

- Email: hello@lifthealthcare.com
- Phone: +1 423 596 2635
- Locations: Chattanooga, TN; Jupiter, FL