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Article

“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights
Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
1 min read

Video

Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care
When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 min read