With a Mission


“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights

Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
1 min read


Using Real-World Healthcare Stakeholder Insights to Change a Standard of Care

When Velano Vascular, Inc. sought to disrupt the vascular access industry with a needle-free blood draw solution, LIFT helped develop the strategic roadmap and provided content support along the way.
4 min read