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Video

Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
Using ethnographic film-making techniques, two LIFT healthcare anthropologists interviewed those impacted by drug use in the community and those seeking to make a difference in their lives.
9 min read

White Paper

Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 min read

Article

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
5 min read

Article

Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
5 min read

Video

Illuminating the Burden of Disease for Rheumatoid Arthritis Patients
See how LIFT partnered with pharma and advocacy organizations to illuminate the burden of disease and burden of treatment for patients living with Rheumatoid Arthritis (RA).
4 min read

White Paper

Become a Better Marketer with Qualitative Healthcare Market Research
Learn more about how to use quantitative and qualitative data to inform your healthcare marketing strategy in this timely and relevant white paper.
1 min read

Article

Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 min read

Article

Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
7 min read

Article

5 Key Lessons From Taking a Patient-Centered Approach to Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
4 min read

Article

Is Your Hospital Conducting Market Research for the Right Reasons?
It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken or overlooked—understanding.
3 min read